| Examples:
These examples may help stimulate your creativity in using personalization
to promote your business effectively. Our friendly and experienced
customer service team can help you at every step of the way. |
SUMMER
EXAMPLE #A
What
activities are your clients enjoying this summer? We
can customize this layout so it speaks to them. |
REFERRAL
EXAMPLE #A
Since
70% of Americans are more likely to try a service that
has been recommended by a friend, you have every reason
to encourage your clients to refer you, too. |
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| TIP: Choose
the message that speaks to YOUR clients, combine with a layout that best
represents YOUR style, and then track the ROI (return on investment). |
MOTHER'S
DAY EXAMPLE #A
Mother's
Day ranks up there with Valentine's in gift certificate sales, so plan
your mailing early to ensure the best results. |
FATHER'S
DAY EXAMPLE #A
Mailing
Father's Day postcards is an easy way to remind your clients that giving
their men the gift of massage can get them the relaxation they deserve. |
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| TIP: To
keep your mailing list up-to-date, include your return address (near the
top of the postcard) to receive address corrections. |
HOLIDAY
EXAMPLE #A
Contemporary
and condensed, this layout is versatile and effective for those wanting
to stand out from the rest. |
HOLIDAY
EXAMPLE #B
This is a popular
layout with an elegant and simple snowflake theme and a lovely message. |
THANKSGIVING
EXAMPLE
By incorporating your core values into your materials, clients
will recognize, appreciate, and remember your efforts. |
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| TIP: Help
your clients identify your materials immediately by having a consistent look
to all your marketing materials. |
EXAMPLE
#1
We can adapt any sample layout to your suit your specific business
needs with your logo, fonts, specials or whatever design you have in mind.
Or get creative and design your own unique layout. |
EXAMPLE
#2
Whether you’re handing out brochures or sending a holiday card, your
contact information is a must. |
EXAMPLE
#3
We have association logos on hand to highlight your professional
affiliation. |
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| TIP: If
you don't have a business name, we can make a "logo" for you by
just using your name. |
EXAMPLE
#4
Using bold type or solid boxes behind text and eye-catching graphics
will improve recall and response. |
EXAMPLE
#5
Remind your clients of their next appointment with a personalized
layout just for your postcards. |
EXAMPLE
#6
Use a greeting card or postcard to offer your clients a birthday
treat while reminding them of your services. |
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| TIP: Some
people really appreciate visual reminders of upcoming appointments. Postcards
are the easiest and most affordable method. |
EXAMPLE
#7
Even a simple graphic in addition to text (or lightly printed
behind it) can add interest to an otherwise ordinary layout. |
EXAMPLE
#8
If you have a lot to say, a condensed typeface can make your information
easy to read without being too small. |
EXAMPLE
#9
Use specialty typefaces to your advantage to make the important information
stand out. |
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| TIP: Keep
your clients up-to-date with changes in your practice (ie: new location,
different hours, added services). |
EXAMPLE
#10
Lower case type adds a clean, contemporary look to your information. |
EXAMPLE
#11
Market gift certificate sales for the holidays, and send good wishes
at the same time. |
EXAMPLE
#12
Create holiday specific layouts to promote specials and gift certificates. |
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| TIP: When
between holidays, take a seasonal approach to your messages. |
EXAMPLE
#13
Keep you name in your client's minds when holidays arrive by sending
regular mailings. |
EXAMPLE
#14
Even when the weather is frigid, boast your services as a "vacation getaway". |
EXAMPLE
#15
A little creative fun and humor to a layout can really make it stand
out! |
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| TIP: Instead
of listing the modalities you offer, try using a succinct statement or tagline
that focuses on the benefits of your work. |
